Using Facebook as a Marketing Tool

Using Facebook as a Marketing Tool

Does your business have a Facebook profile? Facebook is a social tool that not only connects individuals, but it can also facilitate connections between people and businesses. One of the best reasons to have a Facebook profile is that it can be indexed by search engines. Since Facebook is one of the most highly trafficked sites on the web, you’re wasting a valuable marketing opportunity if you haven’t created a profile yet.

Here are a few tips on how to use Facebook as a strategic marketing tool:

• By inserting keyword-rich text throughout your fan page and updating it regularly, you can create tremendous search engine optimization.
• In addition to sending regular updates to fans, you can also use Facebook Events to promote upcoming events and activities. Because activities that members engage in are reported on a news feed, word about events spreads very quickly without being intrusive.
• Select an easily recognizable graphic or photo that is familiar for visitors, and write an appealing About Us/Bio to summarize what you do. Or include a call to action, click-able hyperlink for more information.
• Encourage fans and visitors to add content on your “wall” to become part of your online community. Also, their content goes out into news feeds, creating more visibility for your site.
• Actively respond to your fans’ comments, questions, suggestions, etc. to show that you are listening and want to be involved with your online community.
• Try Facebook’s Social Ads to drive targeted traffic from the entire Facebook site directly to your fan page. Just remember that many people don’t visit social networking sites to view advertisements; they visit to be social.
• Secure a unique user name (or vanity URL) that is short and memorable by using your brand name, company name, etc.

For additional ideas on how to increase brand awareness and share information with your customers and prospects, give us a call today!

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